The global influence of Chinese electric vehicles, including BYD, is growing stronger.


The United States has not even made inroads with a 25% tariff, but Europe, with a market share of around 10%, has already increased its market share to over 20% in many places, including Germany.

The United States, which was led by fear, imposed a 100% tariff, and Europe also began to block the offensive of Chinese electric vehicles and batteries by imposing tariffs exceeding an average of 30%.

Even before the imposition of this 100% tariff, the US was already preventing Chinese electric vehicles from entering the market due to high tariffs, and it is said that by raising political issues, the economic conflict between the US and China is increasing.

It can be said that there is a hidden fear that Chinese products, including electric vehicles, batteries, and solar panels, could lose their competitiveness if they are not regulated as they advance into the global market.

Moreover, Trump was elected in the US presidential election.It is certain that the level of conflict will further increase.

Following this trend, as the US and European markets are blocked, Chinese electric vehicles are heading to the Middle East, Southeast Asia, and South America.

One of these targets is Korea.

Just the day before yesterday, BYD Korea officially announced that it would launch in Korea early next year.

This is because South Korea is the closest market to China and is also an advanced market, so it is the most difficult market for China to enter, but it is also a market that can be used as a gateway to advanced markets.

Although the market size is not that large, it is significant as a market where proven products can be verified while confirming the eye level of consumers, and it can be used as a 'gateway' to enter the global market.

In the domestic market, about half of the electric buses are already made in China, and a significant portion of the electric commercial models are also made in China, so the electric passenger car market, which is the last remaining Maginot Line, is left.

However, since we are no longer in a situation where we can impose tariffs like in the US or Europe, we have no choice but to leave it to the market and appeal to the purchase of our products.

As for the method of subsidizing electric vehicles, it is said that subsidies for electric vehicles using LFP batteries will be eliminated starting next year, taking into account environmental issues, etc., but this is not enough to stop the onslaught of Chinese electric vehicles.

In the case of electric passenger cars, which are the Maginot Line, the certification process has already been underway since the first half of the year, centered around three proven models, 'Dolphin', 'Ato 3', and 'Sil', led by BYD Korea, and only the introduction period is being decided.

Of course, there was a large-scale accident in the underground parking lot of an apartment complex in the middle of this year.It could be said that there were concerns about the timing of the sale due to negative views caused by the so-called 'electric car phobia' resulting from the train fire, but it has now been determined that the time has come.

Recently, dozens of domestic reporters are scheduled to be invited to BYD headquarters to promote the event, so it is expected that the event will most likely be held in March or April of next year.

With the vehicle certification verified, dealer recruitment, and after-sales service ready, it can be said that the full-scale countdown has begun.

The most important factor is how much you will sell it for. Even without subsidies, if they are sold with a price gap of at least 5 to 10 million won compared to similar domestic models, there is a high possibility that they will increase their market share, centered on mass-market models.

Currently, the 'electric vehicle chasm' has been occurring in Korea and the global market since the latter half of last year, and sales of electric vehicles and batteries from all global manufacturers are sluggish.

In particular, this phenomenon is even more severe in our country, so if competitive electric vehicles are sold, there is a high possibility that they will have a great impact in the mid- to low-priced market, centered on mass-market models.

BYD has a wide range of electric vehicle models and many of them are proven models, and recently, it has surpassed Tesla's sales volume to emerge as the world's top electric vehicle manufacturer, so domestic sales are expected to be even more powerful.

In the past three quarters, it surpassed Tesla in terms of sales to become the world's top electric vehicle manufacturer.

Recently, with proven electric vehicle models becoming the norm and various models even including hybrid vehicles being released, the ability to overcome the 'electric vehicle chasm' is being highlighted.

There is no proper way for the government to block BYD's domestic launch due to various reasons such as tariffs.

Ultimately, this means that we must make various efforts to increase the competitiveness of our domestically produced cars and to highlight the advantages of domestically produced cars through consumer groups.

It is a time when it is more important to enhance the competitiveness of our products by specializing in after-sales service, low labor costs, and shortened repair periods, which are the biggest advantages, as well as improving the quality and price competitiveness of domestically produced cars.

What will BYD's electric vehicle sales performance be in the domestic market by this time next year? I am worried as I expect a higher than expected market share. The reason is that the competitiveness of these models is very high.

If these meaningful results are achieved, we can expect our market to serve as a bridgehead for entering the overseas global market as several Chinese electric vehicles, including the high-end electric vehicle model 'Ziker' of China's Geely Automobile, make full-fledged inroads. This means that it will become the starting point for various products, including Chinese electric vehicles.

Consumers will have to think hard. They will have to overcome the limitations of 'Made in China' while considering quality and price competitiveness, and they will also have to consider the safety measures that electric vehicle manufacturers have to ensure, such as emergency escapes.

Of course, the fire resistance of LFP batteries, which are highly resistant to electric vehicle fires, will also be included in the purchase considerations. Of course, the biggest factor will be the purchase price.

The future mobility market is so foggy that it is impossible to predict the future for the next 10 years. In particular, the advance of Chinese electric vehicles and batteries could have a fatal effect on our food supply, and if we are not careful, we could even consider the negative impact of being incorporated into the Chinese market.

I am worried when I hear the news that CATL, the world's number one battery company from China, will soon establish a domestic branch. What will happen to our market in the future?