AMD has begun to strengthen its collaborative ecosystem to conquer the AI and server markets.

AMD announced on the 14th that it has completely revamped its global channel partner program and launched a new one called the 'AMD Partner Network (APN)'.

This reorganization is a strategic move to more effectively deliver AMD's cutting-edge technologies, including CPUs, GPUs, and AI accelerators, to the market and expand customer-centric solutions through collaboration with partners.

The new APN integrates training, marketing, and sales tools into a single platform to help partners, including PC manufacturers, server integrators, and mid-market consultants, clearly understand and communicate the value of AMD products.

A variety of resources, including the AMD Arena training program, Meet the Experts webinars, regular newsletters, and advanced seller toolkits, enable partners to leverage their expertise throughout the customer buying journey.

APN offers various tiers, from Basic to Silver, Gold, and Platinum, offering differentiated benefits such as joint marketing opportunities, participation in strategic programs, and access to dedicated resources.

Additionally, through the on-demand APN Training Certification Program, partners complete a customized curriculum and earn a certification badge that can be shared on LinkedIn.You can do it.

Through this restructuring, AMD has increased its channel investment by 40% year-over-year and is now working with more than 520 partners across its client, cloud, and server portfolios.

AMD has achieved rapid market share expansion and revenue growth since the launch of innovative processors such as Ryzen™, EPYC™, and Threadripper™.

APN supports partners in effectively incorporating this technological momentum into their own products and services, evolving beyond a simple supply relationship into an ecosystem based on co-development.

This aligns with the shift from the closed, vertically integrated computing market of the past to an open, standards-based ecosystem. Just as the past 15 years have emphasized close collaboration between hardware and software, AMD is now expanding the scope of this collaboration to include its partners.

The newly revamped APN goes beyond simply providing benefits; it's a collaborative platform that effectively communicates the value of AMD technology to customers and fosters business growth with partners.

AMD plans to build a more connected and successful ecosystem based on its vision of “creating the future together with partners.”