Microchip Technology is making full-scale inroads into the Japanese ADAS market.

Microchip announced on the 3rd that it has established an ASA-ML-based automotive camera development ecosystem in collaboration with Nippon Chemicon (NCC) and NetVision.

This is a strategy to help Japanese automakers quickly adopt ASA-ML (Motion Link) in their advanced driver assistance systems (ADAS).

ASA-ML is a high-speed serial data transmission standard for vehicles with the participation of more than 150 global companies, and is characterized by supporting interoperability and scalability between multi-vendors.

Microchip has been leading the way in launching the ASA-ML chipset through its acquisition of automotive semiconductor company VSI, and with this partnership, it is making a full-scale foray into the Japanese market.

The newly announced camera module features Microchip’s VS775S serializer/deserializer chip and operates based on Nippon Chemicon’s CDTrans camera and NetVision’s NV061 development platform.

This module provides a network architecture suitable for the SDV (Software-Defined Vehicle) era and also complies with the latest cybersecurity regulations.

NetVision's emulation tool is used to evaluate image quality between camera modules and ADAS ECUs.It significantly lowers the technical barriers for OEMs and Tier 1s to adopt ASA-ML.

In particular, it serves as an opportunity to secure supply chain risk response and long-term operational resilience, especially in line with the trend toward moving away from proprietary connectivity methods and adopting multi-vendor solutions.

ASA-ML has global automakers and semiconductor companies as members, including BMW, GM, Ford, Denso, Continental, and Bosch.

Through this ecosystem building, Microchip plans to lead the expansion of ASA-ML solutions in the Japanese automotive market.

Meanwhile, Microchip will demonstrate the solution and introduce related technology directly at the 'Automotive Ethernet Tech Day' event held in Kyoto, Japan on July 3-4.