Dell Technologies is expanding its sales compensation support for partners and is moving forward in earnest to support partner growth.

On the 7th, Dell announced the '2025 Dell Technologies Partner Program' to strengthen collaboration between Dell and partners and accelerate business growth in key business areas such as AI, storage, PCs, workstations, and networking.

The program aims to increase joint revenue between Dell and its partners and is expected to support the growth of channel partners in the Asia Pacific and Japan regions.

Here’s a look at the highlights: Titanium partners will receive a new 2% Storage+ Growth sales incentive when they meet quarterly goals, plus an additional 1.5% sales incentive when they meet client PC business goals.

We have expanded our client business support to respond to the rapidly growing demand for AI PCs and PC replacement cycles. Partners will be compensated for growing their client business, and their base sales compensation for consumer product lines will be enhanced.

All Metal-tier partners will receive an additional 4% reward for generating new business in Storage, Data Protection or Client+.

According to market research firm Canalys, the global technology market size is expected to exceed $5 trillion by 2025, and channel partners are expected to contribute more than 70% of this.

AI is a key driver of this growth, and Dell offers a variety of support programs to help partners strengthen their AI capabilities.

“The global IT industry is facing unprecedented growth opportunities in the era of AI,” said Kim Kyung-jin, CEO of Dell Technologies Korea. “Dell’s partner program is advantageous for building a mature business model, and we plan to create a year in which we grow together through close collaboration with partners.”